ABOUT US

Company overview

We are all aware of how our surrounding affects our general daily mood hence the importance of applying the right color to bring out the best in us. Deutsch Color has an origin of German background where it first began producing and developing paints from the early years of 1914. We are proud to share our success of turning a small family run business into a multi-national well known company that has continued to grow at a vast pace.

We don’t just produce an excellent product. We cater to everyone’s needs, including an individual, manufacturer, painter/decorator whether they are of a large firm or private small business.
Our advanced technology system and digital laboratory where products are produced, helps to be one step ahead within our sector along with passing all the relevant important information to our qualified staff so customers are correctly informed.
By developing new ideas and ways to progress forward within our market, our clients are offered the best of our knowledge so we help them get the best result from the product they are enquiring about.
Since the launch of Deutsch Color in 1914, in Germany, to date we have managed with hard work, passion and continues devotion to achieve a wide range of beautiful products within the construction industry, we can bring to market. A great importance goes to research and development, therefore 60% of our profit goes to advance our products and new investments. Deutsch Color production capacity is 500,000 ton and 120 million liters, each year within the construction industry.

DeutschColor as part of Wacker N has grown rapidly globally in order to be present in every country around the world with companies part of the group: Sto light in Germany, Deutschcolor in the Balkans, Eastern Europe, the USA and Africa North as well as As Paint Company in Asia. Our company, transforms, beautifies and helps maintain a surrounding atmosphere around you which is calm and relaxed. We like making a difference and that is exactly what we have been doing for more than 100 years and counting.

Our vision

Deutsch Color takes pride in being a fundamental partner to businesses of a smaller sector and help in development and growth

We have a powerful vision. Produce, Develop and Distribute. We aim to satisfy all customer needs within the painting field and will continue to seek new, efficient methods to do so whilst on the journey of success.
Up to date we have achieved a multi-national status of our brand, our long term vision is to be present within each of your surroundings through the concept of paints.

We aim to provide all customers and clients with the best advice, services and products necessary for their requirements. If you are in search of being in an atmosphere where motivation, clarity and focus is key, Deutsch Color can help you do so.

Our strategy

As part of our strategic measurements, we focus on having a solid long lasting product in the market at a reasonably priced margin which is affordable by all economical tiers.

Our generic strategies aim to expand on new assets by opening a vast number of branches globally, developing new products to bring into market and fulfilling the purpose of satisfying all customer needs within the painting industry.

By expanding our businesses nationally we are creating endless opportunities for individuals to join us in this journey of success and be part of a future empire. Our professional research team members take into consideration all our clients feedback in the aim of providing an excellent product to our market.

Another crucial factor we focus on is our brand marketing. We know the importance of informing all customers of our offers and customer loyalty hence we maintain a high standard of marketing and advertisement.

Social responsibility 

All Deutsch Color products are developed on the basis of being environmentally friendly as well as keeping in mind they comply by all rules and regulations of our health and safety standards. We have been certified according to ISO 9001, ISO 14001 and OHSAS 18001, under the Health and Safety Act. It is very important to us that as well as running a successful business we are also combining this with our social and environmental responsibilities.

Deutsch Color company policy in respect of the individual and their needs;

– Providing a fair service to both customers and suppliers
– We strive to obtain the best out of each individual employee by offering relevant training when needed, praising where hard work and motivation is displayed etc
– Our duty is to make sure our employees are in a safe working environment, following all health and safety rules and regulations. The aim is to prevent accidents whilst at work and any other work related illnesses from occurring
– We inform all customers and all other users on the correct and safe usage of our product

Innovation

Deutsch Color transforms, beautifies and helps maintain a surrounding atmosphere around you which is calm and relaxed. We like making a difference and that is exactly what we have been doing for more than 100 years and counting.

At Deutsch Color creativity begins with understanding what our consumer needs are. That means understanding and having a predicament of their expectations and their need of change. Our innovations are all around you, our paints are protecting some of the most iconic buildings internationally. Majority of what we do is driven by sustainability as a part of our approach to deliver as much value from the use of fewer resources possible. What this means for us is we recruit only the very best staff and work with our team to make sure we deliver breakthrough creative solutions.